PROJECTS
IK4-TEKNIKER offers a competitive intelligence solution to acquire, analyse, interpret and disseminate strategic and valuable information on organisations and their competition to support in corporate operational and strategic decision-making actions.
Competitive Intelligence (CI) is one of the key elements in corporate innovation processes as it allows strategic decision-making mechanisms to be articulated to achieve a better understanding of the environment and face less associated risks. Competitive intelligence, therefore, has become a systematised process that provides vital information for decision-making in an organisation.
In this regard, IK4-TEKNIKER is developing CI solutions and accompanying measures in the field of innovation management by means of machine tools that help define and systematise the process of information acquisition, analysis and utilisation as a support to decision-making.
The technology centre owns a collaborative technological tool called Knowit that allows information to be acquired continuously and analysed systematically.
The implementation of this platform at a company can be adapted to any organisation regardless of its size and structure as it incorporates definition, consultancy, training and follow-up stages in addition to housing data in the cloud as well as system maintenance and updates.
But why is it so important for a company to implement competitive intelligence solutions?
The main objective of developments of this kind is focused on improving knowledge management actions, on having a better understanding of the competitive environment, on detecting opportunities and threats and, finally, on improving decision-making actions at companies as this is the only manner in which certain benefits can be achieved such as anticipating changes and new trends and gearing development actions for products and services towards real market requirements to improve commercial results.
Solutions of this kind can be supported by training and awareness-raising on how important competitive intelligence is for a company as regards achieving much more workforce involvement.
